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Medical Center of Central Georgia Announces New Brand for Children's Miracle Network Hospitals | Families

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Medical Center of Central Georgia Announces New Brand for Children's Miracle Network Hospitals
Families, Health

Children's Miracle Network Hospitals(r),
formerly Children's Miracle Network, announced a new name and brand for
its efforts in the United States.

As a charitable entity that donates
funds to children's hospitals such as The Medical Center of Central
Georgia, refreshing its brand and adding the word "hospitals" to the
name solidifies its purpose with partners and the public, a news release says.

MCCG has been a part of Children's Miracle Network Hospitals since 1991
and has received over $7.5 million from the partnership. Locally, many
of these funds are raised by selling paper icons known as miracle
balloons at over 130 retail locations in the Central Georgia area such
as Wal-Mart and Sam's Club, Kroger, Publix, Dairy Queen and Credit
Unions For Kids. The paper icons will still be sold at the same
locations, but a new image will be used. Other Children's Miracle
Network Hospitals partners include 13WMAZ, a local television station
that has hosted the Children's Miracle Network Broadcast since 1991,
radio stations Z93.7/WPEZ and Y96/WQZY, who both graciously host annual
radiothons for The Children's Hospital at MCCG.

The funds raised by Children's Miracle Network Hospitals have helped
local children by providing child-friendly pediatric medical equipment
such as pediatric ambulances. Additional funds have assisted The
Children's Hospital in the establishment and expansion of numerous areas
of the facility, including but not limited to: the Children's Health
Center, Crescent House, Neonatal Intensive Care Unit, Pediatric Critical
Care and most recently the establishment of a Pediatric Intermediate
Care Unit for children in Central and South Georgia.

"The new name and image better represent our mission to raise funds and
awareness for children's hospitals," said Craig Sorensen, chief
marketing officer of Children's Miracle Network Hospitals. "We initiated
this rebranding to show the close affiliation Children's Miracle Network
Hospitals has with its partnering children's hospitals and our mission
of improving the lives of children though fundraising efforts."

In addition to the name change, Children's Miracle Network Hospitals
updated its familiar balloon logo to reflect the clean, simple and fresh
personality of the new image. Rebranding efforts were led by the
Cincinnati office of Landor, a brand consulting and design firm, who
took on the pro-bono project to make it stand out among other strong
charitable brands. The new brand was created with the help of Children's
Miracle Network Hospitals' Board of Trustees and Board of Governors
comprised of hospital CEOs, hospital foundation leaders, sponsor
representatives, business professionals and media experts.

Children's Miracle Network Hospitals' Canadian partners will continue to
operate under Children's Miracle Network but will adopt the new balloon
logo.

Families, Health

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