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Macon Beer Company Label Comes to Life | Business

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Macon Beer Company Label Comes to Life
Macon Beer Company Label Comes to Life

 

In a town of antebellum homes that pack the registry of Historic Places, university and church spires and a place that once inspired the Allman Brothers and Otis Redding, there is the heart of Macon, beating with creative inspiration for all: musicians, artists, writers, and now, brew masters.

A brewery, Macon Beer Company, settles down in downtown Macon with plans to distribute in Macon, Warner Robins, Milledgeville, Cordele and Griffin and eventually branch out to larger markets such as Atlanta and Athens.

Thursday, they celebrate a milestone: their first beer label. Owners Cory Smith and Jeremy Knowles are proud of the brew’s roots in Macon.

Both owners ended up in the area after college and Macon fell into their laps.

Knowles who hails from Stockbridge, and Smith, originally from Griffin, says Macon was an “obvious choice” to start their business. “There’s enough culture here to appreciate it,” Smith says.

The company’s first brown ale, named “Macon History,” is a direct nod to the “rich architecture of Macon.”

“Just looking at it, you wouldn’t notice all these details,” Smith says, pointing out specifics in the design.

Looking at the label, you see the parchment, the Terminal Station, the scrolls.

Smith describes their brown ale, “Macon History,” as the “kind of beer you want to sit around and drink with a friend you haven’t seen in awhile.” 

When you walk up to the bar, you’ll ask for a Macon History.

Smith and Knowles expect to release more varieties of beer as the company grows.

The brew masters expect to make a Cherry Wheat specifically for Cherry Blossom Festival, and eventually, a brew for Bragg Jam. Their first focuses are “Macon History” and “Macon Progress,” a pale ale.

The first beer label marks a milestone for the company as it’s the last piece of paperwork until the licensing is complete.  

Meanwhile, they’ll continue renovations on their building and wait for equipment fabrication and then eventually, install the beer-making equipment in their 345 Oglethorpe building.

And what everyone is dying to know: you’ll be able to buy one of the Macon brews come mid-March, once the licensing is finalized.

“We’re drawing from the history in Macon and building from that. What we’re doing is pulling from what’s already here. [Macon] shapes us and our brand,” he says.

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