Black Friday has become Black Thursday.
Best Buy, Old Navy, Target and plenty of other stores are gearing up to open on Thanksgiving Day.
But not everyone is excited for the holiday rush.
"I think Thanksgiving Day should not be a shopping day it should be a family day," said Thelma Lane who says Thanksgiving is a special holiday, "I'd rather spend time with my family than shopping, you've got Friday for that."
And some retailers agree. Home Depot and Marshalls are just two stores that are closed on Thanksgiving.
But shoppers like Cassie Kitchens don't mind grabbing deals early.
"I think it's good because they do have a lot of sales going on and you can get stuff for a lot cheaper than if you would wait until later," said Kitchens.
She says she plans to shop on Thanksgiving but after spending time with her family.