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Medical Center's system announces name change | News

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Medical Center's system announces name change

The parent company of the Medical Center of Central Georgia will become Navicent Health.

Central Georgia Health System announced the name change Wednesday morning.

CEO Ninfa Saunders said the search for a new "branding" identity took nine months.

"Having focus groups, having meetings with different stakeholders, meeting with patients. Also understanding what is the mission and vision of the organization," said Saunders.

She said the new name will better help people identify which properties are part of the system. For example Pine Point Hospice, Navicent Health. 13WMAZ asked her why should Central Georgians care about a name change.

"Evoking umbrella name there will be a subliminal messaging that happens with all patients in the community to say 'oh this is all part of one whole system.' So at the end of the day what we think about in enhancing a patient experience is how can it be seamless," she said.

"The push for national recognition is really to raise the bar for us. When you say you're good, the question always comes up 'how good are you compared to what?' So we're always looking at the best practices across the nation, the best organizations across the nation, the best patient experience across the nation, always striving to be just as good as them or better than that," said Saunders.

U.S. News and World Report ranked Medical Center as second best in the state after Emory. Saunders said they lost points due to a lack of national name recognition.

She said the name change does not reflect any management changes. She said company officials wanted a name that stands alone and wasn't being used anywhere else.

According to the news release, the name ties together The Medical Center of Central Georgia and more than 30 other facilities that are now part of Central Georgia Health Systems.

The company describes itself as Georgia's second-largest health system.


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